Mar 6, 2010


Now don't get your panties in a bunch. This is not a commentary on the benefits of the landfill. This is a plea to the masses to stop using recycling as a get-out-of-jail-free-card to soften the blow of material waste. Over consumption is no stranger to Western culture. In order to go about our daily lives, Americans usurp roughly 70% of the earth's natural resources and we ease our conscience when we find the triangle of arrows on the bottom of our yogurt container. We rinse it out and toss it in the appropriate bin. Problem solved, right? Not exactly.

The three R's; Reduce, Reuse and Recycle are essential to maintain sustainability for our planet. However, reducing and reusing are far more effective than recycling. In fact, by reducing your consumption of unnecessary materials and reusing the essentials whenever possible can by effect, reduce the amount of pollution incurred from production and recycling.

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